Antipreneur 57 – Building a Business Based on Expertise with Will Ferry

In this episode I dive into Will’s world that includes an esteemed career in Engineering. He is on a mission to help 50 Engineers find their dream jobs and that is no small feat!

Join us as we talk about what it is like to use your corporate career expertise in the entrepreneurial world.

You can find Will online at: PickMyBrain.World and LinkedIn

Today’s Guest

Will Ferry

Will is an engineering manager at a Vancouver startup company. It’s actually grown into a more mid-sized company and, it makes electric motors for robots. So it’s kind of a new advanced technology. And through his career, he’s kind of taken the academic route at the biggening and then switched into more of a project management role. He taught at McGill university did a course on project management.

He is working to help engineers with their careers and has been doing that informally throughout his career, helping people, giving them advice. He helps them out with getting new jobs, and going to a new place where they feel more comfortable or more aligned with their skill sets.

So, that has really been a passion for him recently and he is turning it now into a side business right now. Eventually he hopes to grow that into something more.

Dan: Hey, what's going on everyone. I'm Dan Bennett at the Antipreneur founder of one minute media, the company that helps entrepreneurs learn how to look and sound great on camera. And we do that through coursework, community, and private membership. On today's episode, I'm talking to will ferry. He's got a really cool take on his entrepreneurial journey because he's taking.

All of the knowledge and all of the experience from his own career in engineering and helping younger and new engineers find their way, everything from resume polishing to placement, to interviewing and all of those really crucial components that stand in between them and their dream job will has a target of helping 50 engineers find their dream jobs.

And he's already on his way to doing that. This is a really interesting conversation and I can't wait for you guys. All right, let's go. Like I told you guys back in episode 50, I'm ramping up with really great interviews with really cool people doing really cool things. And today I have an awesome guest with me.

Like always most of the bio, most of the links you can find in the show notes or description below, but I want to give you a little introduction and we'll, I'm going to let you do that yourself if that's okay. So just tell the people who you are, what you're up to and we'll dive.

Will: Okay. Perfect. Um, thanks Dan.

Um, yeah, I'm uh, uh, engineering manager at a Vancouver startup company. It's actually grown into a more mid-sized company and, uh, it makes electric robot or electric motors for robots. So it's kind of a new advanced technology. And through my career, I've kind of taken the academic route of the biggest.

And then switched into more say project management role. And then I did some teaching actually. Um, I taught at McGill university did a course on that. And, um, and then I came to this company where I'm at now, which is great, but I am also, I'm working to help engineers with their careers cause I've been doing.

Kind of informally throughout my, uh, my career, helping people, giving them advice. A lot of the time you'll get into, um, the there'll be in like a politically sensitive situation and I try and help them out. I also try and help them out with maybe getting a new job, going to a new place where they feel, um, more comfortable or more aligned with their skill sets.

So, um, and that has really been a passion for me recently. And I'm actually turning it now into a, you know, a little bit of a side business right now. And eventually I hope to grow it into, into something more. Yep.

Dan: Love it. Love it for those listening and not watching. I'm rubbing my hands together because I am so excited about this spot that you're on in your journey.

A lot of my listeners know I have a background in engineering, but I put both feet just on the first couple of steps of the shallow end of the pool. And I'm like, Nope, this is too cold. And. Uh, so I love knowing how deep into engineering you are and how many different levels you've operated at, because that means when you're helping someone at the beginning of their journey.

Wow. You have a vault full of information. That's super exciting. I couldn't tell anyone right now the best steps for getting an engineering job. So thank God you exist so you can help them there. The other thing I want to point out real quick. Shoot it back over to you is a lot of times entrepreneurship is born out of solving a problem that the founder often has themselves.

And I think it's kind of cool that you're going back in time and almost, you know, setting it up. Like I wish I had this when I started, cause now I know these things, so let's help those folks that are at the beginning. Uh, do you, do you feel like you're scratching your own edge even though that itch for you was years ago?

Will: Oh, absolutely. Absolutely. Um, yeah, I, I think. Throughout my career. Um, it was a series of sliding door moments to, to use the cliche. But, um, I think along the way, I had certain mentors that kind of, um, became obvious and I would talk to them. But I think for a lot of my career, I was kind of closed off. I didn't really want to go out to people unless it was a.

I kind of my wet sand. Um, and I think that thing of, of being really open, reaching out to people, um, and being myself, being that person that people can reach out to me, um, is going to be really helpful. Um, because I think in a corporate environment, you have a lot going on. You have, um, so many of the upper level.

Management are busy with firefighting meetings. Um, you know, just trying to manage the day-to-day. I think sometimes with a lot of the younger engineers and mid-career engineers, they can feel left out or they can feel that, um, you know, maybe people don't have enough time to help them. So I'm trying to kind of be there to fill that role and to also, you know, help at the early stages of exploration.

So, you know, what skill set do you have? What do you like and where can you go with that? So that's been a focus of mine.

Dan: Man I'm having flashbacks of my short three-year engineering career. Um, while did I wish I had do I wish now I had that kind of help. I was a good at drafting and they're like, Hey, you're good at drafting and design go.

And. I spent many, many hours. Like, I don't even know what I'm doing. Where am I at? What am I help? And the other part of that, that's really exciting to me about the work that you're doing and going to do in the future is that I really do wish someone would have said. What do you want to go with this longterm?

And it would've gotten me thinking earlier about, I really don't want to go anywhere with this. I want to go in a different direction. Uh, so I love that you can kind of lock into future thinking. Um, I'm taking a stab in the dark here because management has been part of, one of the many roles you've played in the engineering field.

Um, I'm sure some soft skills come into play there. And I love the thought that you might be able to help, not only with the technical and the analytical, but maybe some of those soft skills with up-and-comers and young engineers.

Will: Absolutely. Absolutely. Yeah. Please. Uh, please a big roll. I mean, I think there are different tracks that engineers can go on.

There's generally like a technical track where you become a subject matter expert and then there's the management track where you become, uh, a subject matter management expert. But with. And some people, when they try it, they really like it. And they like that human interaction because, you know, at a management level, you're basically an organizer of, of people.

Um, and you try to, you know, you have a puzzle, you have certain tasks that they need to do and you have to organize them and try and arrange them. So that. Um, you're using their best skill set and also trying to steer them into things that they like. But some people can also find that stressful. Uh, it may take them away from the technical, which they end up really like liking once they go down that avenue.

And, um, they may want to go back to the, to the technical. So it really depends on the person, what they like and what gives them joy. I would say for me, I get joy out of seeing people succeed. Seeing people, you know, trained up and accomplishing things that they haven't done before and being confident.

And, you know, one of the great joys of me is being able to go on, say a vacation and just having the organization run itself and everybody knowing what to do. Um, and coming back and, you know, there there's, there's no issues, so, but that's just me, everybody is totally different. So it's really hard to make blanket rules for, uh, for every month.

Dan: Yeah. It's exciting to hear though, because you have a style and a focus, which means it's going to be really easy to clarify. Who's a good fit for you on the entrepreneurial side of things. You're going to be able to, excuse me, I'm going to back up. You're going to be able to dive into. To those specific details and know before anyone ever hires you will this work well for both of us or not, which is such a huge part of entrepreneurship.

So that's super cool to me that even though engineering as a whole is the umbrella. You have a niche of like the sort of work you want to do with people and how you can help them. I love thinking too, that, um, people are going to. Exit working with you, feeling more confident and better about their future.

So, right. So there's, there's so much, yeah, there's so much in the field, just kind of, of job placement and different things like that, where it's like, you know, let's get your resume. Right. And all the technical, which is super important of course, but it's cool that, you know, people that are working with you are going to get more than that.

And wow. What a, what a great place.

Will: Thanks dad. Yeah. I think especially people should spend a lot of time on the early stages of, I've got quite a few people coming to me and asking me to help them get a job, but they don't really know what job they want. Um, and that, um, that's sort of being a little thing through my life is, is trying to find like, you know, what do I want to do?

And I think right now, Um, I'm much closer to that than I've ever been, but still, um, I think people don't realize how much power they have over deciding where they want to go. Um, but the, the first thing is what do you want to do? And that may change throughout your career, but it's, you know, instead of just applying for a job or any old job is pick what, what is the next job that you want to go.

Look at skills, look at things that that job, um, uses and requires. And, um, yeah. And, and does that align with your skillset and your desires? Long-term

Dan: yeah, again, so cool. I'm just going to keep relating from my past. Cause, uh, in that short three-year time, I worked at four different companies and it was concrete glass steel and pneumatics, and I never really got full introduced.

Into any of them, I just kind of got thrown in. Um, and it would have been cool early on to be like, what do you want to do? Long-term even if you have to start here to build some skills, what's next, uh, man. Yeah. Mentorship is sounding like it's a part of this process and that is you need it. It's, we're desperate for it in so many ways.

When I think about entrepreneurship, I think a lot of times too, if you're not scratching your own itch, oftentimes people are like, oh, I hate my day job. I want to do my own thing. And oftentimes, uh, be on a laptop at a beach, right. That's the kind of cliche or whatever, but it's. It's to shift away from what you're doing.

Cause you hate it. You've spoken about loving your career and being able to, uh, experience the different levels of your career and now wanting to help people in that same field. Was there like a moment in there where you felt whatever that draw was to entrepreneurship? Was there a single, uh, kind of click, you know, that happened for you real, like, you know what?

I think I could help people do this and I would enjoy that.

Will: Yeah, I think, I think there was a click and I think for me, it occurred later on. So, um, you know, I had academic where I was going through, you know, bachelor's master's PhD. Um, and just trying to get through those, those programs because they can be quite intense.

Um, and then I got into, so, you know, I was early thirties when I started, um, kind of the main job that I did for a long time, which for 11 years, which was at Pratt and Whitney county. And I think through that, I had children, I had a new job. We moved to a new, um, a new city. Uh, there's a certain part of my thirties there where it was just trying to get by literally to, you know, to hold all the balls in the air.

And, and then I think, um, at a certain point I started looking into it and doing a lot of talking with people about entrepreneurship and. Started solidifying that, that this, this is what I want to do, or at least I want to have this aspect in my life. Um, but it did take time to develop, but I think, um, you know, one of the reasons why it's just trying to find freedom, right?

And, uh, I read a good book which has taught talking about, and you know, this, this may sound sexist, but you know, men always trying to find freedom right now. Entrepreneurship can can help with that. Um, and when do you get onto, you know, wanting entrepreneurship is, is what do I do? And I think a lot of people struggle with that is what do I do?

Do I self, you know, products? Do I sell services? Um, you know, they may not feel like I have anything to offer. I don't know what to do. And so they may sit for. Uh, a few years trying to figure out what they want to do. And, and I guess, you know, what I discovered was that, you know, um, sometimes it's right in front of you, it can be that you already have it.

You're just, maybe don't think you, you know, it, it would make a business or people would be interested in it. And, um, often the problems that you've had and you've solved other people are having the same thing. So. It takes some realization and I think that's what happened with me. And then once you realize that you're like, holy cow, I can, you know, I can actually have a business with, with this and people are interested.

So yeah. That's

Dan: yeah, that's a great discovery. Um, fantastic discovery freedom, right, man. That's so important. I've had an interesting part of my journey where, um, video being the vehicle that takes the story where it's going and knowing how flexible the vehicle is. I've helped many, many people in that department.

And there's a long time where people are like, oh, damn the video guy. And I'm like, oh, don't call me that. Like, I'm not a videographer per se. I don't run a video production company. I don't want to be known as that. And I fought it for so long and I'm like, no, what I really do is develop story. I help people develop great stories and it took a while for me to realize, no, I help people look and sound great.

And. And that enables them to tell a crazy story and I can be called the video guy. I don't care. So that niching down that you're talking about sometimes is like you said, right in front of you and you ignore it or fight it or whatever. So I love that. And again, going back to what I said earlier, you have this vault of knowledge and it's like, Well, shoot.

Maybe I could open that vault and give someone a peek and charge them some money for it. That's kind of cool. So, so you're at the beginning of your entrepreneurial journey. Do you want to talk about, um, some of that kind of how you get started, maybe some of the technical or emotional aspects of it? Like what have you been feeling and what are you thinking about for the.


Will: So, um, you know, I'm just right now, I'm kind of at the start of my entrepreneurial journey. Um, one of the things is, is I was on the site, LinkedIn, and I just see how powerful that is the power of social media. And, uh, in the beginning I shied away from that was pretty. Private person came from a pretty small private family.

And I taught to be humble and not to, um, stand up and show yourself. Um, but I found that I worked with someone actually who, um, kind of like a media coach. She was a director of communications for a long time and she went off and started her own business. And she has helped me a lot with, you know, getting out there, um, helping me make my first post.

And then I found that after doing this. Um, yeah, like you, you start to want to do more and more and more and more posts. And actually, my, my father, um, was a journalist. He's retired now, but he enjoyed the same thing. He kind of cautioned me away from journalism, but now I find that, uh, I can see why he enjoyed it.

You know, reaching a wide audience. Having people come to you, ask you for help. And then you, you, you help them. Right. And you have to figure out what they're asking for. So, you know, sometimes it might be, can you have a look at my resume? I'm not, I've applied for 600 jobs. Um, and I haven't got a single contact.

Can you help me? And I'll look at it. And then I start to see, okay. Yeah. There's, there's some. Here that I can help you with. Or, um, another thing might be that they're going for interviews and they get to the interview, but they don't get any job offer and they start to get frustrated. So, um, you know, being a manager, I've done a lot of interviews.

Um, I kind of know what makes people want to hire, because I've seen, um, my team members, how they react often. It's not just the manager making the decision. It's it's him and his, his team. And he, or she is going to listen to what his team members say, because a manager doesn't want someone coming in and then creating a big disruption and then having to terminate them.

So, um, so yeah, so, so then you start to build. And that's what I've been doing, build up some services to help people with that. And what I do is I try and help them for, for free, but if it starts to get more involved and obviously, you know, your time is valuable. And, and I think, um, I was really averse in the beginning to paying for things because I felt, you know, someone going, gonna rip me off or, um, I have to save everything.

But as time goes on, I realized that, you know, when you pay for something, it locks you into a contract and it locks which, which is a good thing, which means you both have vested interests of getting the job done. Whereas if it's free, there's no connection. Um, and it makes it really easy for people to lose interest or, you know, not make it a priority.

So, um, So, yeah,

Dan: yeah. A hundred percent. Yeah. You know, what's great about this is, um, like the first time we met, it was very easy for me to see, uh, that, you know, your stuff you're super intelligent and you can articulate complex things in a way that people can understand, which is such a big part of storytelling.

And, uh, I'm already. Seeing, like if I were to sit at a table with you and you're going to help me, you would sit down across from me and then you would turn into like four versions of yourself. And one, you know, could help with a resume and tweaking and polishing. One could help with interviewing. One could help with your early on, at a company and you're wanting to grow.

How do you communicate to them that you would like to get on that track? I could see you just split into these things. And be able to help people kind of no matter where they're at on their journey. And that's exciting to me, cause that's kind of what I do. I help eager beginners all the way to veterans who are wanting to level up or do something new or launch something new.

And it's cool because. It can be scary to niche down to one thing. Cause it's like, oh, there's so many things. There's so many people that could help, but then you niche down and you become one of my favorite things in movies and books and all that. And that is when someone's like, oh, I got this problem.

And the other characters, like I got a guy, you become the guy or girl that is on someone's bench or in someone's quiver that they can draw out and shoot in their bow. It's so cool to think that when someone's like, all right, I've been to like five interviews, I'm feeling terrible about them. I'm not getting callbacks and someone can be like, I know.

Yeah, you need to talk to, you know, and so that's cool because you're talking about the things that excite me so much about entrepreneurship. Uh, the whole Antipreneur vibe is no magic pills, no silver bullets, but foundational business principles that matter. And that's what you're talking about.

You're talking about treating people well, making sure that the values there, um, what it's like to be a little apprehensive about hiring for your own services to help your business. I've been there. Holy-moly have I been there? Uh, I will say for my audience, the last two years have been the first two years I've hired help in different areas.

And this last year was the best year I've ever had it as an entrepreneur. So like there is a correlation between nailing down people that are really good at what they do so you can save time and then make that money back because you're doing a better job now. Uh, so I want to encourage you well that.

You sound rock solid. So you may feel some of those feelings of being in the beginning, but the things you're saying are like, oh yeah, yeah. I'm, I'm rooting for you because you're on a solid foundation and that's really all that matters. Um, off record. Is it okay if I talk about. Yeah, of course.

Will: Yeah, of course.

Cool. Go ahead.

Dan: So that leads me into something that I'm ultra excited about and that's, we've began doing some work together in the video world, and you've talked about being on LinkedIn and putting out materials. And I love knowing now that, um, you're the face of your brand. You're going to be putting yourself out there.

To not only let people know what you have available, but I'm sure still given some of those freebies and quick wins and all those cool things that you can do. Um, can we talk a little bit about video, like your apprehension to it maybe, or how you were feeling before you even met me and things like that?


Will: Yeah. Like for me, um, I would say, you know, writing, um, I like writing, um, you know, come from said like, uh, you know, some of the journals. He helped me get over that writing, you know, internally as one thing or, you know, for my company or a day job as another thing to, to go out there in a big audience was, um, a big step.

I think video for me is, is like the next big frontier. Um, it's always been, um, kind of a struggle for me, I guess, you know, being an engineer we're often perfected. I think we can be very self-critical and I think, you know, putting yourself out there in front of a lot of people and especially with all the cameras now, you know, they're really high resolution.

They see every imperfection, uh, I'm

Dan: like,

Will: yeah, I'm not 22 anymore. So that's another. But, um, yeah, so, so that, and you know, also when you want to put your videos out there, you don't want to put out pardon my French, but you don't want to put out a shitty video. Right. And have it look unprofessional and kind of ruin the image.

If it, if you're selling your brand and the brand has used. Um, I did some asking around, uh, I'm on this great website called pick my brain and I'm the CEO of that Maxine. I asked her, you know, I really need someone to help me with video. And she said right away, Dan is your guy. So, um, I met up with you and yeah, since, since I've been working with you, um, you've told me what gear to get.

So I have the gear set up. Um, you know, what makes a good video, how to do all the settings, how to get the, um, the voice recording nailed down, um, you know, using a separate device and, you know, I can just tell that it, now my fears are starting to subside and, uh, we're going to continue working, but, you know, before it felt like I'm never going to conquer this, that this is always going to be a big sticking point.

And I just see the power of video, how powerful it is if you, if you're just writing, um, as opposed to videos and seeing people and, you know, getting to know who they are, it's it's light years ahead of, of pure writing. So

Dan: yeah, it's so powerful and I don't know. Thanks for the kind words. Yeah. It's, it's so powerful.

And I don't just say that because I do it because I operate in kind of all forms of medium as well. Um, But man, there's just something about video. I take all forms of marketing and I relate them to a vehicle and video. I always relate to a hovercraft cause it'd go on snow and water and ice and rocks and over sticks.

It's just so flexible. So I love that about it. And a bonus pro tip for all the listeners and Watchers. Uh, you could take a piece of video as a piece of pillar content and make it into 10 other things. So it's a great place to start to, um, I like to share too with my audience, that I was behind the camera for a long time before I was ever in front of it.

And in 2019, I don't even know why I was like, I'm going to make a piece of video content every day for 200 days. I don't even know where the number came from. I don't know why I did it. There was some tough days in there and I got somewhere around day 60 and these are short videos, compact, not a lot of editing, just shared a little tidbit.

I got somewhere around 60 or 70 and the glass and metal and electronics of the camera in front of me turned into a, uh, audience of one. It felt like a person for the first time. And I kinda was like, wow. Even if only one person sees this, they might get something out of it. And then boom, I've helped someone today.

That's kind of cool. And it locked in. And most of my client work there's some time I can never tell people how long it's going to take, but there's some time on the journey where that camera turns into an audience. And it's really easy to just kind of give of yourself and do that. So Bravo on starting the journey, um, It can be daunting for sure.

But I love hearing that you're like kind of getting excited about it now. It's like, all right, we got some of the technical all the way we're doing our testing. Uh, we're looking at sounded good. Now I can put some thought into what I'm going to say and where it's going to go. Um, so what do you, what do you got planned at least in your head right now of the kinds of videos you want to make and where you.

Will: Yeah. So I think the first one is just going to be some introductory videos of, of, you know, about me, um, my journey and, uh, you know, how I can help people. So that will naturally be first. So I've working on that, but perfecting it with you. And then I think the next would be, you know, to do work on some courses, you know, um, I really liked the format that you have, which is, you know, four to five minute videos, um, kind of do the same thing because I think sometimes.

Having very long videos. Um, people have a certain attention span that, uh, you know, they kind of lose it after a while. Um, I really liked that format four to five little snippets of key information and, um, and then look for audience feedback too, right? Like what are people asking for? What are they, you know, they're saying you, you put out some videos and that got me to ask some questions, you know, I gave some questions back to you and then you produce more videos.

So I liked that format, you know, where you have a little bit and you have audience interaction and then you give them what they want.

Dan: Yeah.

Will: Eventually it's giving some courses as well. I think that that would be what I would like to

Dan: do. Yeah. And that, uh, courses, um, I know it's kind of trendy. People say the word a lot, but a good course is just really, really good.

It does so much for you. So let's throw out the fact that everyone's got a course or everyone should have a course. Nope. People that know their stuff and make a great course. You stand out above the crowd very, very easily. It is not hard to stand out. And that's one of the great things about the work I do is I'm just leveraging how awesome people already are.

So I just have capture what people already know and what they can share. Um, so we don't have to dwell on coursework for a long time, but I do want to point out to those listening and watching, uh, courses are so powerful. You could have a four video. That lives for free in a playlist, on a YouTube channel.

And every time someone's like, what are you all about? And you get to know them and it's like, man, I might want to work with you. You're like here. Boom. And there's those free resources that you only had to build one time that can sit there and teach person after person after person. Then there's the other side where that course or a part of that course might live behind a paywall.

And it's like all the really good stuff that's going to get you exactly where you needed to go is right. And it costs this much money and then it's very easy for someone to understand. Okay, I saw the free stuff. Well knows this stuff. I want more, I mean, they're going to pay to work with them directly or get that course so I can go the rest of the way down my journey.

And that is so stinking powerful. Cause you've already talked about. Your past and all of your knowledge from your career, you've talked about the pitfalls, the hurdles, how you can help people out and how they could probably skip a lot of the pain as well. And now you're talking about delivering freebies and then also coursework, which could be paid or non-paid.

So there's just this natural progression of someone coming into your world, figuring out they trust you. You definitely know your stuff. What's next. And you got it right there. And man, that's cool. And it's scalable. Like you can send a thousand people to watch your playlist or your course, uh, yeah. I'm excited

Will: for you.

That's what I think like, um, you know, if you, if you sell, you know, a $10 course to, you know, a thousand people, right. It's $10,000, that's good. But it's also affordable for people. And I would say a lot of people contacting me. Um, the majority of them right now are younger people with not a lot of. And, um, I think, you know, affording a thousand dollar courses is, can be challenging, but $10, $50.

I think it's, it's something that anybody can afford. So I would like to target that as a wide audience, but. Yeah, keep it cost-effective.

Dan: Yeah, there's a lot of, uh, especially like software as a service, SAS companies, things of that nature. There's a lot of talk about like churn who comes and goes, but then also lifetime value.

How long is someone with you? And it's so cool to think someone might buy a $20 course about how to interview well and how to prep that resume. And then be five years into a job and come back to you to take your thousand dollar course about mid-level. And where do you want to go from here? Like, it's so cool to think.

It's not just about retaining people, but people can take a journey with you because they're already taking the journey of career and you're meeting them where they're at, man. That is so cool. Yeah. Yeah. Yeah. And I love too that you've said on both sides of the table, um, you've been hired and you've done the hiring.

So it's not just, this is what I think, in my opinion, it's, I've been there. I've been there. I've been here. I've been over there, you know? Uh, so what a, what a great place to start. Um, one of my. Uh, digital entrepreneurs is pat Flynn and he seems to lead with like help on his sleeve. And I really liked that about him.

I was actually on his podcast the other day. I was so stoked. I was just like, this is so cool because I get to now share what I'm doing with him and get his feedback. And

Will: when I got to, uh, I moved back from Montreal to Vancouver, I drove across the country because of COVID. I didn't want to get on a plane and I was listening to his podcast the whole way over and I, I, yeah, I thought he's great podcasts.

Very informative. You, he does tell you about his whole journey and the, you know, the problems he went through. And it just seems like a really approachable, easy, easy going person. So, yeah,

Dan: totally. Oh no, you're good. I love that. You're familiar because that's where I was going. Next is, um, One of the first things he did was to get laid off as an architect and then build, um, essentially like a helpers guide for taking the architectural tests that he had taken in past, because it was difficult.

And I love that. It's like very similar to what you're talking about. Like I've been there so I could help some folks. And obviously there's a model that shows that it works because there's still people going through that same process. And I love that. Yeah. Um, What, uh, what would you tell someone listening or watching?

Uh, who's thinking about, you know, I think I want to start my, my own thing too. With how far you've gotten on your journey so far, what would you tell someone who's looking to become an entrepreneur of some sort?

Will: I I'd say do it, you know, do it, um, Start making it, you know, if you're, if you're like me and you have a day job, um, is treat, you know, always give a hundred percent at your day job, but try and make incremental progress.

Um, during your free time. Um, but yeah. Do it, try to, uh, I'll tell you I'm guilty of trying to do too many things at once and I will say yes, yes, yes, yes. To 10 different things. And then I'll have no time to kind of do the things that I really want. Yeah this year and, you know, part of last year, I'm actually saying no to a lot of things and trying to, uh, to free up time, really, to, to, to make progress.

Um, and yeah. Is don't give up. Um, don't be surprised if you run into resistance, you may, you may find that you try something like on LinkedIn posts. I had, um, my first LinkedIn post, I got 45,000 views, which was amazing. It was, I was shocked. And you start to see it going down a little bit. And I had some posts recently where I thought, you know, this is going to have a super wide audience.

People are going to love it. And I got 2020 views on some of them. And I got, what am I doing wrong? But I read into it. And I started, you know, that there were certain things that the algorithm doesn't like. Um, and it will kind of choke off the, the views of your posts. And, but you know, you see it as if this is a learning experience.

This is not a failure. This is, um, try something different. Um, but keep trying, don't give up and, you know, make incremental progress. Yeah. I think the other thing too is really the big kind of jumps in my life or things where I've forged ahead have really been when I've reached out to people, be open, try and find other people that are interested in what you're interested in and link up with them.

Like you Dan you're you're one example. Maxine is another example. Uh, I'm working with Lisa Malcolm as well. Who's who's another example, but you know, reach out to those people. Work with them and, uh, and don't be afraid of pushing through boundaries or resistance when you run into it.

Dan: Awesome. Thank you for sharing that.

Um, do any of those track, when you think about what you might tell someone who's a little apprehensive about video?

Will: Yeah, I do. I think, you know, get with someone good. Who can guide you through the process. Um, but yeah, absolutely.

Dan: So. Yeah. Well, I love it. Working with other people. It's so powerful. Um, it, a lot of times comes down to like, oh, I don't know if I have enough money to hire someone.

And, uh, that's a real thing, especially as a solopreneur, if you're the only person in the company and you're growing, but man. If you can find, you know, the money to squirrel away to do some fun thing or vacation or whatever, you're a squirrel away, a little in your business and hire a pro, obviously get great recommendation and feedback.

Talk to other people that have worked on the do due diligence. Like you said, you did when you did some research for LinkedIn, do that, do that hard work, but definitely look at hiring. Um, I'm continuing to do so, and it makes a big difference every single time. That's super cool.

Will: It's like looking at it as an investment.

You know, people tend to think of it as a cost, but look at it that you're going to allocate a certain portion of your income for, um, these sort of activities. And you, you got to tell yourself that if I invest C a thousand dollars, but I get back 10,000. Then it's worth it. Right. And things like vacations and cars.

They're nice to have, but inherently suck money away from you. Right. Whereas entrepreneurial-ism, um, you know, finances, real estate, those are all things that, you know, increase the value in. You will get it back at some point, probably 10 times.

Dan: Awesome. I am so glad that you were willing to jump on the show with me.

This is such a perfect fit for the show, because it's about, uh, crushing the status quo and doing it your own way. The whole Antipreneur vibe is I'm going to do it, and I'm going to do it my way. And you've shared how you're doing it your way and not the way that everyone else is doing it. And that's so cool because that, in my opinion is one of the best indicators.

If a business can survive or not, cashflow matters, revenue matters. Doing something that you care about or love, or at least really enjoy. And also just that element of like, I'm doing it my way. And so it's going to be easy to find people that fit with me because I'm doing it my way and not someone else's is man.

That's super cool. I love making sure people can find. People. So there's no rush in this segment of the show, we're wrapping it up. And I want you to share anything you want to share as far as where people can find you. Uh, if any of our listeners are, or know of someone in the engineering field, everything from still a student, looking at their future to someone in middle management, looking at where they want to go next, where can they find you?

And what's the best way to.

Will: Okay. That's a, that's a great, uh, great question. Um, I'd say there are two main methods to reach out to me. So the first is on LinkedIn. You can look me up as a will ferry. Um, and then also there's another website called pick my brain. So I have a profile there. Um, so if you go to pick my brain, I think Dan, you can probably post the address for that.

You can go to that website and you can book me for a free call. Um, and then we can talk and, and basically discuss, you know, anything that you want. If you look looking to have some of the services, you're looking to chew some ideas, uh, back and forth. Um, those are, those are the best ways to. So you had to reach me right now.

I am setting up, um, a website, which is partially done. It should be done in the next, like see a couple of weeks and then we can post that out as well.

Dan: Yeah. A hundred percent. Cause as soon as it is, I can update the show notes and everyone will have that address. That's awesome. Um, I love that. It's easy to find you people know right.

Where to go. We already have a sense if you've listened to the show of what kind of person might be a good fit for you. So that's super cool as well. Any last words I love given space to share any thoughts, uh, recap up today, or just what's going on in life. Any, any final thoughts?

Will: No, I think we've, we've talked about most of the, the main things.

I mean, uh, it's really exciting that I found you, um, that you're helping me conquer my video journey and, uh, you know, I'm looking forward to, uh, to getting some video out there. Very, very. So, um, compliment it with the writing and really, you know, my mission right now is to help 50 engineers find my dream job.

I like to set targets and goals and then work to achieve them. And, uh, I've sat that and got a few engineers now, jobs. I think we're up two to four, just kind of started. Um, but I can see it starting to accelerate now. Um, so this is, uh, that's my next mission. I really like very goal-driven. So, uh, you know, setting goals and achieving them and helping others do that.

That's, that's what I'm all about.

Dan: Yeah, man. I can see it. 50 is a nice round attainable number and you're almost 10% of the way there already. That's so cool. And that's. Lives changed. That's that's 50 incomes. That's 50 possible sets of like insurance and medical. That's 50 families that can maybe buy a house like, wow, that's, that's big time.

I liked that a lot, uh, for anyone watching and following me, of course, I'm going to be sharing anything that will is up to, so you might catch some of the stuff that he puts out just through my channels, as well as we move forward. And as always, thanks for listening and watching, um, I guess that's it, man.

I'm Dan Bennett, the Antipreneur and this has been the Antipreneur Show.